A Meal With...Jamie Chung | Anthropologie
The brief:
Part of my role leading social content for Anthropologie revolved around curating a seasonal roster of influential partnerships with inspirational people who aligned with the brand's identity and developing content that would cross-promote both parties' initiatives.
The solution:
The challenge for this particular ask was that this initiative took place during the height of the COVID-19 pandemic. This added a layer of difficulty in executing what would normally be a robust but fairly easy task. To achieve success, once we nailed down our list of partnerships, I worked with them remotely to figure out what resources they had access to and what would be the most productive and creatively inspiring content possible.
In this case, we landed on working with Jamie Chung as she walked us through one of her favorite holiday meals, sharing her recipes with the audience and giving them a glimpse into her world.
Role: Concept + Development, Art Direction, Design Direction, Video Direction
