Après-ski | Anthropologie
The brief:
After the original concept fell through due to a lack of snow and the shots not aligning with the goals of the brief, I was tapped to figure out how to successfully execute a shoot with the same demand but with a fraction of the budget.
The solution:
Understanding that we had a narrow window of time and a limited budget to execute what otherwise would have been a massive ask, I broke down the project into smaller components figuring out how we could utilize internal resources and a central location to accomplish our objective. Zeroing in on Canada as an ideal location with a high probability of finding snow, given the time of year, we quickly shoestringed together a small budget and team to recapture the scrapped seasonal content.
Role: Concept + Development, Content Strategy, Photo Art Direction, Design Direction
"Anyone lucky enough to work with Chris knows that he is a rare gem in the industry. His positive spirit made me feel valued, supported, and encouraged every day at work. He is quick to share his knowledge, eager to collaborate to create the best work possible, and is always looking to support those around him. He creates an environment where creatives can truly thrive." Morgan Johnson - Photographer
