Overarching brand visual identity direction for FP Movement. Directed an in-house team of photographers, digital techs, stylists, graphic designers, and producers to collaborate in order to craft a first-in-class visual that stood up against an ever-growing sea of sameness within the fashion wellness industry. Developed a creative strategy that attracted new brand enthusiasts and inspired brand loyalists through visual authenticity.
Imagery and video were rolled out across the website, paid social media ads on Facebook and Instagram, email, direct mail catalogs, in-store signage, and printed mailers.
Role: Photo Art Direction, Film Direction, Design Direction, Brand Direction, Strategy
