Good Habits | Anthropologie
The brief:
To highlight new arrivals in coordination with the new year.
The solution:
New Year. Good Habits. Better Choices.
Piggybacked onto an existing shoot to save on resources and budget. Sourced and hired a photographer whose POV and aesthetic were aligned with the brief. Cast a model with a fitness routine similar to what we wanted to capture building in visual authenticity. Scouted areas in Miami that we hadn't shot at before for differentiation. Developed a shot-by-shot roadmap that allowed us to execute seamlessly on the day without hiccups.
Role: Concept + Development, Photo Art Direction, Design Direction
