Overarching campaign direction for prAna. Led an incredible team on a ten-day shoot through Morocco to capture content for prAna's spring offline and online deliverables. We hustled and collaborated through hot days and long nights in order to curate content that displayed the off-the-beaten-path side of travel and the wanderlust that comes from exploring the unknown. From eating the local cuisine to exploring the souks via an early morning jog, we embraced our surroundings in order to show an authentic look at one of the most magical countries I have ever been to.
Imagery and video were rolled out across the website, paid social media ads on Facebook and Instagram, email, direct mail catalogs, and printed mailers.
Role: Film Direction, Photo Art Direction, 360˚ Campaign Direction, and Design
