Freelance Photo Art Direction
The brief:
To help Nuuly expand their e-comm studio function in collaboration with in-house leadership to support their growth.
The solution:
Utilized my background in developing the studio function at Backcountry, prAna, and Free People to help Nuuly scale quickly, leading a seven-member team in the creation of over 1000 image assets a day while communicating best practices in, style direction, photographic art direction, and fostering a differentiated visual identity.
Client: Nuuly
Role: Senior Art Director - Photography
Responsibilities: E-Comm photography direction, HMU direction, final image selection.
