I spent the last twenty-six years, behind the scenes, defining the brand visual identity, standards, and market strategy for some high-profile global brands people love, including: Anthropologie, prAna, Backcountry, Nuuly, Free People, FP Movement, and Toad & Co.
Today, I help mission-driven organizations across outdoor, lifestyle, and fashion industries strengthen creative operations, raise brand equity, establish relevance, and develop highly attuned, cross-functional teams.
In this work, I show up as an advocate and catalyst for positive creative cultures—lifting teams, aligning creative work to commercial goals, and enabling organizations to empower creativity at scale to achieve meaningful results and greater social impact.
This can take the form of coaching-style sessions, process optimization, creative audits, strategic brand work, or research; I just won’t design. Example outcomes range from developing efficient workflows, evaluating the strength and viability of existing processes, improving team culture, and defining ideal-state scenarios.